5 Tried-and-tested strategies to convert customers into fans of your brand

Repeat customers are one of the most important factors in a company’s success — after all, it takes more than a single purchase to build a thriving business. 

With consumers constantly comparing prices and purchasing from different brands, the modern market is a challenging battleground for businesses. However, it shouldn't be seen as discouraging: rather, it's an opportunity to convince your customer that they've made the right choice with your product or service.

To stay competitive in the online marketplace, brands need to deliver more than high-quality products and flawless service to keep customers coming back — they need a creative approach to customer retention. While deploying email marketing options is one approach for customer engagement, it's also good practice to show them special offers, discounts, and freebies on your website. All of this goes a long way towards giving consumers the incentive they need to stay loyal.

Customer retention begins by understanding the customer lifecycle and assembling a strategy to ensure that all objectives are met — from recruitment and new customer acquisition, to building brand loyalty and increasing sales. Feeling overwhelmed? Don’t be! Below, we’ve outlined the best customer retention ideas for you to consider.

  1. Get to know your customer base 

The best way to figure out what customers are thinking is for you to hear directly from them - and the most hassle-free way of collecting feedback is by using an in-e-commerce survey. Using a survey tool can be a valuable resource for both businesses and shoppers. It can provide you with a more accurate gauge on your products while boosting customer service and making your e-commerce more professional, trustworthy, and informative.

A well-designed survey not only provides detailed answers but also gives enough space for customers to clarify their answers or discuss additional issues that might be crucial for future product improvements.

  1. Surprise repeat customers with discounts and gifts

Shoppers like to feel appreciated. One way you can make them feel special is by offering discounts and coupons, with messages of gratitude from the customer service team. These coupons should be for products that shoppers frequently purchase, and they should be specially tailored for each recipient. 

The easiest way to start is by offering discounts automatically to your customers every time they place a new order — for instance, offering 5% off if the shopper adds 5 items to his cart, or 30% off when the item is purchased within 24 hours.

  1. Keep your customers in the loop

Make your customers feel like part of the family through regular updates, promotions on new product lines, or even collaborations with other brands that they may enjoy. Monthly newsletters are an easy way to accomplish this, and they don't have to be a hassle to create — you can use templates or simply copy the text from the previous month's newsletter and make some minor edits to it.

The best thing about this model of communication is that it allows you to establish direct connections with all of your customers, especially if they sign up for it on their own volition. With an opt-in system, your company gains the trust of more and more buyers as time goes by — allowing you to build a loyal fan base that will stay loyal.

  1. Ensure a seamless onboarding process

After purchase, onboarding is key for ensuring that customers stay as loyal as possible to your brand. Use relevant and simple emails to introduce them to your product, explain how it works, and provide a quick tutorial on how to set it up if necessary. It’s important that you don’t overwhelm them with information — just give them the basics they need, in an easily digestible format.

Further down the line, you can also send out a welcome email detailing company contact information (such as an address or phone number) and instructions for how to reach customer support.

  1. Don’t be afraid to get personal

In the age of big data, it's never been easier to collect customer information and turn it into meaningful data that provides real insight into a business' customers. Customer insights that are actionable can be used for everything from understanding who customers are to what they like and dislike about your site, which leads to more personal interactions and greater conversions. 

There are many ways to connect with your customers and keep them coming back — but which ones will you choose? Always put the customer first and understand how they want to shop, then tailor your messaging according to their wishes. Remember that every strategy won’t work for every business, but if you have your customer in mind, they’ll buy from you time and time again.

Keen to put these ideas into action and see your business bloom? You could try to do it all yourself… or you can contact the team at Randgo to take care of it for you! A customized loyalty solution will seamlessly combine the points above and encourage customers to become lifelong fans of your brand. Contact the Randgo team to get started today! 

7 little-known facts about loyalty programmes

To capture the attention of your target audience and make them loyal to your brand, you have to come up with innovative ways of providing value that is in line with your brand's mission. 

With the online shopping boom still going strong and social media marketing becoming the norm, the average consumer is bombarded with advertising on a daily basis. So how can you ensure that customers not only notice your brand but remember it? The answer is a well-thought-out and efficiently implemented loyalty programme. Here are a few facts about loyalty programmes to illustrate their effectiveness in reaching and retaining customers. 

37.5% of consumers are more interested in rewards than discounts 

Consumers want to feel special. A great way to achieve this is through creative rewards, such as exclusive access to events and experiences. The experiential rewards market is booming, and companies are starting to notice. Consumers are actively seeking out unique experiences that they can share with their friends, which is why it’s no longer practical or even sufficient for brands to offer a 10% discount on the next order. Exclusive access is a great way for brands to guarantee loyalty and encourage repeat visits — because once consumers have experienced what it’s like to be treated like a VIP, there’s no going back.

80% of consumers claim they’d be more likely to give a brand their business if the brand used their customer data to provide them with a personalised customer experience

When it comes to loyalty programmes, one size no longer fits all. Today’s customers expect a brand to understand their individual needs and provide a tailored loyalty programme. Whether they interact with the loyalty programme often or just once, brands need to give customers rewards that fit their specific tastes and interests. To drive genuine loyalty, brands need to pre-empt what customers will want next, making use of purchasing trends and using that information to offer the perfect reward.

73% of consumers are most likely to recommend your brand if they belong to your loyalty programme

Keeping customers happy with loyalty programmes can be challenging, but it's always worth the effort. Loyalty programmes offer a tangible way to incentivize repeat purchases, and a good one will reinforce your brand image as a company that people can count on. The brands that are best at rewarding customer loyalty have more loyal customers, more positive brand perception, greater customer satisfaction, and a lower cost per acquisition. They're also more likely to get repeat purchases and spread positive word of mouth.

75% of consumers are more likely to make another purchase after receiving an incentive 

Incentives are powerful tools that businesses can use to capture and maintain customer loyalty. A properly executed discount, free product, or special offer can help businesses keep their customers happy and engaged. The key is to make sure that the incentive comes at a time when the customer is about to abandon an order — for example, during checkout. This way, businesses will have a better shot at keeping the customer from abandoning an order (and thus making a sale).

A 5% increase in customer retention can increase profits by up to 125% 

Creating a strong community is the best way for businesses to both retain and attract new customers — and that means building relationships with customers that span beyond one sale. One-time customers aren't going to fuel the continued growth of your business, and you need to renew their interest every now and then to keep them coming back to you. Retaining customers is crucial to your long-term success because it allows for greater reach into the market. Rewarding customers for their loyalty and encouraging them to come back is an effective way to demonstrate that you value their business. 

52% of consumers are happy to have retailers know their purchase history if it gives them access to rewards, discounts and other offers 

Customers are more willing to engage with brands than ever before. Even so, there is still a healthy amount of scepticism around shopping habits and customer data — namely, that information shouldn't be shared with other companies or used against the consumer. Exclusive offers and rewards are one of the best ways to incentivise customers to share their data. And why shouldn't they? If a brand is offering them something - such as an exclusive discount, sale, or promotion - it's likely that there's a return on the sharing of their personal information. 

61% of consumers subscribe to SMS messages from brands purely for incentives, coupons, or rewards points 

The rise of technology in consumers’ lives means that companies must be present where their customers are — and consumers spend a lot of time on their phones. With text messaging now an established tool for communication, brands can engage customers in a way that makes them feel truly special. The majority of consumers are happy to get messages from brands they like, as long as they are personalised and offer great deals and exclusive discounts.

Brand loyalty is no longer a given — it’s something that businesses have to earn. While other businesses struggle to obtain customer loyalty and encourage repeat purchases, you can implement a surefire way to retain happier, more engaged customers simply by offering them rewards for their loyalty. Not sure where to start? Chat to a Randgo consultant today to learn how a tailor-made customer incentive programme can benefit your business. 

Customer engagement: the key to building a loyal customer base

The more engaged your customers are, the more likely they are to remain loyal and continue buying from you — instead of looking for another service provider that can better meet their needs.

There’s a lot of talk about customer engagement these days - in fact, the internet is packed with articles on the subject. Brands across every industry are constantly trying to improve their engagement levels. But what does ‘customer engagement’ really mean? In this article, we’re going to explore the definition of customer engagement, discuss why it is of such importance to your business and share some tips on improving your brand’s engagement level.

What is customer engagement?

Engagement begins with a customer’s first interaction with your brand and extends beyond the point of purchase. Regardless of whether they made a purchase online or in-store, your customers are engaging with your brand — simply by interacting with your e-commerce site, reading your blog posts and content marketing, or liking a post on social media.

Customer engagement is what keeps customers loyal to you and your brand. You want to engage your customers because engaged customers are the ones who keep coming back for more. They're loyal to your brand, and spend more and more money with you over time. They won't just shop at your website — they'll share it and return to it. 

Why is customer engagement so important?

Engaging with customers is about more than just marketing and promotions. It’s about doing a great job at providing customer service, communicating frequently, and staying on top of trends. These elements work together to make your brand’s online experience a valuable one that drives repeat buy-ins and positive word-of-mouth referrals.

You need to find ways to tap into a customer’s emotions and keep them engaged in the buying experience. Positive engagement is about more than just marketing. It’s about communicating the value of your product or service and always offering more than your customers expect from you. Beyond simply driving customers down the marketing funnel, customer engagement is about providing a personalized experience that demonstrates your brand's investment in their continued satisfaction. Happy customers are more responsive to marketing efforts and give positive reviews, make repeat purchases, recommend you to their friends, and provide high-quality referrals.

How can customer engagement benefit your business?

Customer education

When customers are engaging with your brand on a regular basis, whether through your online store, blog or social media pages, it becomes easier for you to relay information about your brand to them without having to rely on a marketing campaign. 

Many brands have found that nurturing their online brand presence with the addition of customer education has actually made customers more loyal to the brand. After all, there are many perks to learning about a product or service before buying it. When customers are given a chance to learn more about your products and service in timely, real-time moments, they feel more confident when they're ready to make a purchase.

Brand awareness

Building brand awareness and familiarity through your website, blog, and social media channels is a great way to connect with your customers on an intimate level. When customers are familiar with your brand, they're more inclined to trust that it's the best option for them. Ultimately, that leads to more sales and higher customer loyalty.

How Randgo can help you to achieve optimal customer engagement

Brand loyalty isn't something that's earned overnight, but there are clever ways of speeding up the process. One of the best ways to keep customers coming back for more is through a good rewards programme — in other words offering discounts, points, and other incentives that encourage shoppers to return to your store often.

Randgo is an expert at creating engaging online experiences that engage your customers directly. Through our custom campaigns and personalised content, we craft the kind of experiences that drive people to action while making your brand shine. By harnessing data and technology, we can deliver authentic engagement that drives meaningful results. From creation through to full deployment, our specialist teams design, build and execute bespoke initiatives that enhance and strengthen brands.

Customer engagement isn’t merely about increasing profits — it’s about improving your brand perception and strengthening your reputation. Put your trust in the Randgo team and allow us to craft a tailor-made rewards programme that converts customers into lifelong fans of your brand. Once you’ve seen the results for yourself, you’ll wish you contacted us sooner!

Are you ready to experience the difference an engaged customer base can make to your business’ bottom line? Contact the Randgo team today to get started on your journey to optimal customer engagement. 

Why Do You Need To Incentivise Your Customers?

Incentive programmes drive specific behaviours by rewarding them. If you are incentivised to do something, it’s because there’s a benefit for you to gain by doing so. Businesses implement incentive programmes in order to influence their customers’ behaviour and, ultimately, their customers’ relationship with their brand.

The value in influencing customer behaviour is the ability to drive behaviours that drive your business’ success. Businesses can motivate their customers to take desirable, profitable actions by exchanging those actions for gifts and rewards. Here a mutually beneficial relationship is created, where businesses give their customers a proposition; “Take the action we want to see, and we will give you something in return.”

What profitables actions can you incentivise customers to do?

With good reason the first thing businesses want to incentivise their customers to do is make a purchase, but this is not the only beneficial customer action to drive. Here are some examples of other behaviours to reward your customers with incentives for:

What are the benefits of customer incentives?

While the above behaviours may not immediately result in a profit, they can be beneficial to your business’s profitability in the long-term. There are many benefits to creating and offering customer incentives. Here are 3 of the biggest benefits a customer incentive strategy can achieve for your business and brand:  

Rewards help your customers feel appreciated and connect emotionally with your brand. They also make your brand more memorable and loved, helping defend against your competition. Brand loyalty and love also inspire repeat purchases, improving your customer retention.

Customer acquisition breeds loyal customers, and loyal customers are an extremely valuable asset to your business. Loyal customers drive your profitability because their repeat purchases increase your revenue. They are also more likely to spend more with your brand, as well as try any products you may have, making it more cost-effective to retain them than acquire new customers. 

When a customer enjoys your rewards, it could inspire them to create user-generated content or post a raving review online. These behaviours spread positive word-of-mouth advertising about your brand, generate referrals, and help your business acquire new customers. Your loyal customers become ambassadors for your brand, who truly believe in your offering, and this comes through when they promote your brand to other potential customers. 

 What are some examples of customer incentives?

A customer incentive is an offering that creates a positive experience for your customer and encourages repeat behaviours. A customer incentive strategy can include offering customers many different forms of rewards. Here are some examples of different types of customer incentives:

Where do I start when I want to start incentivising my customers?

Randgo is an industry heavyweight that helps businesses first identify opportunities for incentivisation. We then work with you to create an incentive program that speaks to your customers needs most effectively. Randgo leverages its deep years of expeeince to create and implement a tailored incentive strategy that works for your business.  .

These strategies are designed to be a combination of a company’s desired business results and the kind of incentivisation programme that will actually resonate with their customers. The more customers truly value the rewards you offer, the more impact an incentive program will have.

Randgo’s approach to the above is an agile and collaborative process, throughout which clients needs remain the focus. A key element to the process is allowing our clients to articulate specific goals and challenges, so Randgo can play an effective role in achieving them.

Does our approach sound like a method you can get on board with? Learn more about Randgo’s customer solutions on our website and get in touch today for a way forward.

How We Get You Started With Customer Solutions

Are you looking for ways to differentiate your business from the competition? At Randgo, we believe it pays to invest in a customer loyalty and rewards programme that engages your customers by offering them real value, personalised content, and more reasons to love your brand. 

In today’s rapidly evolving business landscape, the brands that enjoy the greatest success are the ones that have mastered the ability to create meaningful relationships with their customers, rewarding them with great experiences while also providing real value. Why? Because satisfied customers lead to higher levels of customer retention, which is one of the most important things for a business to pursue. Therefore, when businesses work to bring true value to their customers’ lives through their products, services, and beyond, they win too. 

Why is customer retention important?

At Randgo, our customer solutions aren’t only focused on your existing customers. These strategies assist your business in attracting and acquiring new customers too. Ultimately it comes down to what your business is striving to achieve. This is what sets Randgo apart: our approach to customer solutions is focused on personalisation. 

The Randgo approach  

What sets us apart is not just what we do, but how we do it. Here are two of our strongest values when it comes to how we approach strategising solutions for your business. 

Personalisation 

Randgo believes that every business and customer segment is different. That’s why every customer reward and loyalty programme we create is a custom design, tailored for that client. This way, our solutions bring your customers real value, through personalised content, and reasons to love and engage with your brand that truly resonate.

Collaboration 

We partner with our clients every step of the way to arrive at the most effective solutions. We use an agile approach, allowing clients to be involved so that they can articulate their needs and objectives in detail.  

Four steps to an effective customer reward programme

The foundational stage of strategising is one of the most important when it comes to setting up your rewards programme. Keep reading to find out more about how we can get your business started with whatever customer solutions you need. 

Step 1: Strategic workshops 

During a kick-off workshop, we’ll collaborate to unlock key discussions about your business goals. The purpose of our workshops is to unpack both your business’s individual needs and goals and that of your customers’. The workshops are also used as opportunities for uncovering existing business and customer challenges and extracting data about both. We then pull these insights together to create a cohesive strategy that addresses both sides. 

Step 2: Propose a solution 

We’ll propose a customised solution that aligns with your business needs and is relevant to your customer base. We outline key drivers of your program, how it will reach your target market and we will drive engagement to ensure success. 

Step 3: Conceptualise, create and implement 

Based on your feedback we will refine the solution, create your custom programme and implement using the most effective channels. 

Step 4: Engage and drive utilisation 

To ensure the programme succeeds we will leverage a multi-channel engagement strategy that creates awareness and encourages participation. 

Why implement a customer loyalty programme with Randgo?

Discover a uniquely flexible and collaborative approach to creating customer solutions with Randgo. Have your say in the direction of the programme, while benefiting from our expert guidance along the way. Enjoy solutions tailored to not only the objectives of your business, but your customers too. 

Create A Customised Employee Rewards Program With Randgo

A monetary reward program is one of the most traditional, straight forward ways to incentivise employees. These can take the form of pay raises, scheduled bonuses, cash awards, and profit-sharing. There are benefits to monetary rewards; they’re well-received without being personalised and they can avoid the problem of unsatisfactory compensation. However, more recently, it’s non-monetary rewards that are proving to more effectively achieve long-term business goals, by having a longer-lasting impact on employee motivation.

As much as anyone enjoys extra compensation, recent studies have shown that monetary rewards aren’t actually what employees value most. In fact, according to a study by the Incentive Research Federation for the Incentive Marketing Association, 65% of employees prefer non-cash incentives instead of monetary rewards. 


A non-monetary employee rewards programme also offers businesses the opportunity to be more thoughtful, creative and personal when it comes to making employees feel valued. At Randgo, we believe that every business has unique needs, and therefore requires a customised rewards programme, designed to be part of the business’s DNA. By understanding your employee’s needs, you can more effectively drive the right behaviours and influence outcomes in your business. Here are some examples of the non-monetary, reward-based employee perks and rewards Randgo specialises in: 

Customised reward packages

What will motivate your employees to consistently contribute their best work? Offer customised reward packages that provide employees with the kind of benefits and experiences that they value and enjoy. 

Engagement solutions 

What will help employees remain engaged with and committed to their work? Develop a mutually valuable dynamic that will build deeper relationships and make brand ambassadors out of your employees. 

Meaningful assistance

What will help your employees feel supported and taken care of while working for you? Create access to employee wellbeing solutions that will make life better for them, allowing them to show up as their best selves at work.  

Incentivisation solutions 

What will incentivise your employees to achieve your business targets? Build a routine of recognising and rewarding the kind of work that assists your business in reaching its unique objectives.

The benefits to a non-monetary, customised employee rewards program go beyond higher employee performance too. Unlike monetary rewards, they can directly impact company culture on a day-to-day basis, and allow for a better workplace atmosphere. Specific and innovative employee rewards also contribute to a positive perception of your company, which can attract prospective employees. Who wouldn’t want to work somewhere after hearing about all it’s great, unique perks? 

Randgo offers an array of employee reward solutions that attract, retain and engage employees by adding value to their lives. Discover rewards like savings on daily necessities, discounted travel, mobile benefits, funded benefits with leading brands, and more.  

Find the reward in rewarding your employees with creative, customised solutions for incentivising them. With the help of Randgo, create a work environment that celebrates your employees and their achievements in the way they value being celebrated. Meet the individual needs of your employees and, in turn, meet the needs of your business and implement a Randgo Rewards programme that will deliver a meaningful return on investment.