Are you looking for ways to differentiate your business from the competition? At Randgo, we believe it pays to invest in a customer loyalty and rewards programme that engages your customers by offering them real value, personalised content, and more reasons to love your brand.
In today’s rapidly evolving business landscape, the brands that enjoy the greatest success are the ones that have mastered the ability to create meaningful relationships with their customers, rewarding them with great experiences while also providing real value. Why? Because satisfied customers lead to higher levels of customer retention, which is one of the most important things for a business to pursue. Therefore, when businesses work to bring true value to their customers’ lives through their products, services, and beyond, they win too.
Why is customer retention important?
- Affordability: It costs less to retain existing customers than to acquire new ones.
- Profitability: Increased customer retention increases your business’ revenue.
- Loyalty: Retained customers spend more, more often by coming back, again and again.
- Referrals: Customer loyalty leads to customer acquisition through recommendations.
At Randgo, our customer solutions aren’t only focused on your existing customers. These strategies assist your business in attracting and acquiring new customers too. Ultimately it comes down to what your business is striving to achieve. This is what sets Randgo apart: our approach to customer solutions is focused on personalisation.
The Randgo approach
What sets us apart is not just what we do, but how we do it. Here are two of our strongest values when it comes to how we approach strategising solutions for your business.
Personalisation
Randgo believes that every business and customer segment is different. That’s why every customer reward and loyalty programme we create is a custom design, tailored for that client. This way, our solutions bring your customers real value, through personalised content, and reasons to love and engage with your brand that truly resonate.
Collaboration
We partner with our clients every step of the way to arrive at the most effective solutions. We use an agile approach, allowing clients to be involved so that they can articulate their needs and objectives in detail.
Four steps to an effective customer reward programme
The foundational stage of strategising is one of the most important when it comes to setting up your rewards programme. Keep reading to find out more about how we can get your business started with whatever customer solutions you need.
Step 1: Strategic workshops
During a kick-off workshop, we’ll collaborate to unlock key discussions about your business goals. The purpose of our workshops is to unpack both your business’s individual needs and goals and that of your customers’. The workshops are also used as opportunities for uncovering existing business and customer challenges and extracting data about both. We then pull these insights together to create a cohesive strategy that addresses both sides.
Step 2: Propose a solution
We’ll propose a customised solution that aligns with your business needs and is relevant to your customer base. We outline key drivers of your program, how it will reach your target market and we will drive engagement to ensure success.
Step 3: Conceptualise, create and implement
Based on your feedback we will refine the solution, create your custom programme and implement using the most effective channels.
Step 4: Engage and drive utilisation
To ensure the programme succeeds we will leverage a multi-channel engagement strategy that creates awareness and encourages participation.
Why implement a customer loyalty programme with Randgo?
- Incentivise customer behaviour: Customers are more likely to return when there’s something in it for them. Incentivise repeat business, increased spend and other key behaviours by offering them tailored rewards.
- Deepen customer engagement: Build deeper relationships and create brand ambassadors among your customer base, by offering tailored solutions that help them feel connected to your brand.
- Increase product value: Differentiate your core product offering to your customers and in doing so increase value and desire, whilst at the same time lowering churn by ensuring the value proposition is hard to ignore.
Discover a uniquely flexible and collaborative approach to creating customer solutions with Randgo. Have your say in the direction of the programme, while benefiting from our expert guidance along the way. Enjoy solutions tailored to not only the objectives of your business, but your customers too.
