5 Tried-and-tested strategies to convert customers into fans of your brand

Repeat customers are one of the most important factors in a company’s success — after all, it takes more than a single purchase to build a thriving business. 

With consumers constantly comparing prices and purchasing from different brands, the modern market is a challenging battleground for businesses. However, it shouldn't be seen as discouraging: rather, it's an opportunity to convince your customer that they've made the right choice with your product or service.

To stay competitive in the online marketplace, brands need to deliver more than high-quality products and flawless service to keep customers coming back — they need a creative approach to customer retention. While deploying email marketing options is one approach for customer engagement, it's also good practice to show them special offers, discounts, and freebies on your website. All of this goes a long way towards giving consumers the incentive they need to stay loyal.

Customer retention begins by understanding the customer lifecycle and assembling a strategy to ensure that all objectives are met — from recruitment and new customer acquisition, to building brand loyalty and increasing sales. Feeling overwhelmed? Don’t be! Below, we’ve outlined the best customer retention ideas for you to consider.

  1. Get to know your customer base 

The best way to figure out what customers are thinking is for you to hear directly from them - and the most hassle-free way of collecting feedback is by using an in-e-commerce survey. Using a survey tool can be a valuable resource for both businesses and shoppers. It can provide you with a more accurate gauge on your products while boosting customer service and making your e-commerce more professional, trustworthy, and informative.

A well-designed survey not only provides detailed answers but also gives enough space for customers to clarify their answers or discuss additional issues that might be crucial for future product improvements.

  1. Surprise repeat customers with discounts and gifts

Shoppers like to feel appreciated. One way you can make them feel special is by offering discounts and coupons, with messages of gratitude from the customer service team. These coupons should be for products that shoppers frequently purchase, and they should be specially tailored for each recipient. 

The easiest way to start is by offering discounts automatically to your customers every time they place a new order — for instance, offering 5% off if the shopper adds 5 items to his cart, or 30% off when the item is purchased within 24 hours.

  1. Keep your customers in the loop

Make your customers feel like part of the family through regular updates, promotions on new product lines, or even collaborations with other brands that they may enjoy. Monthly newsletters are an easy way to accomplish this, and they don't have to be a hassle to create — you can use templates or simply copy the text from the previous month's newsletter and make some minor edits to it.

The best thing about this model of communication is that it allows you to establish direct connections with all of your customers, especially if they sign up for it on their own volition. With an opt-in system, your company gains the trust of more and more buyers as time goes by — allowing you to build a loyal fan base that will stay loyal.

  1. Ensure a seamless onboarding process

After purchase, onboarding is key for ensuring that customers stay as loyal as possible to your brand. Use relevant and simple emails to introduce them to your product, explain how it works, and provide a quick tutorial on how to set it up if necessary. It’s important that you don’t overwhelm them with information — just give them the basics they need, in an easily digestible format.

Further down the line, you can also send out a welcome email detailing company contact information (such as an address or phone number) and instructions for how to reach customer support.

  1. Don’t be afraid to get personal

In the age of big data, it's never been easier to collect customer information and turn it into meaningful data that provides real insight into a business' customers. Customer insights that are actionable can be used for everything from understanding who customers are to what they like and dislike about your site, which leads to more personal interactions and greater conversions. 

There are many ways to connect with your customers and keep them coming back — but which ones will you choose? Always put the customer first and understand how they want to shop, then tailor your messaging according to their wishes. Remember that every strategy won’t work for every business, but if you have your customer in mind, they’ll buy from you time and time again.

Keen to put these ideas into action and see your business bloom? You could try to do it all yourself… or you can contact the team at Randgo to take care of it for you! A customized loyalty solution will seamlessly combine the points above and encourage customers to become lifelong fans of your brand. Contact the Randgo team to get started today! 

5 Top strategies to combat employee churn and boost retention

As hard as it is to find the right people for a job, it can be just as difficult to keep them. The modern workplace has become complex and dynamic, with new opportunities for advancement and growth taking hold of the marketplace. So how do businesses retain their amazing employees?

Employee retention is one of the most important aspects of any business. A high rate of employee retention can foster a diverse, innovative team. When employees feel supported and are more likely to develop professionally, they're more likely to stay with the company for many years — leading to better long-term business results.

In an ever-changing workplace environment, it's crucial that companies pay close attention to employee retention. It is no longer enough to offer a steady paycheck - businesses must offer incentives and perks to retain the best talent. Employees who feel appreciated are more committed to their jobs and are more productive, which makes the investment in their happiness and development worth a business owner’s time and effort. 

To achieve high engagement levels, businesses need to focus on strategies that will increase employee satisfaction and help them understand how they fit into the greater team effort.

Create a culture of employee engagement

When employees feel disengaged, your company suffers on many levels: employee morale drops, productivity falls and employee churn increases — all of which damage your brand in the long run. Engagement surveys are a great way for leaders to gather information about what factors play into employee engagement (or lack thereof). This information can be used to guide future company decisions (such as employee benefits or wellness programs) or directly influence top-level leadership.

Employee surveys are an integral part of boosting productivity in the workplace. Giving employees a voice? Great! Showing workers you care about their wellbeing? Even better!

Make sure your employees feel seen and appreciated

When it comes to retention, recognition is one of the key components. Today, recognition is all about regularity and consistency — not just a single pat on the back or seeing your name in lights. To make that possible, your company should prioritize both social appreciation and monetary rewards — preferably by using a recognition platform that helps everyone get involved when they see someone doing something valuable.

It's one thing to say "thank you" to a person every once in a while. It's another entirely to build a culture of appreciation that employees can feel every day. If you want people to be their best, you need to reward them for their efforts. But what does this really mean? It means recognizing people at every level. Requiring managers to give more feedback, without fail. And giving team members opportunities for development and advancement.

Rethink your approach to recruitment

The most driven professionals thrive when they're surrounded by those who share their drive to succeed. That’s why it’s so essential that you build a team of employees who align with your business's mission and vision. In order to attract top talent, you need to give job seekers more than a job description — they need an inspiring mission and core values that make the company stand out from the crowd. What kind of culture does your company have? What are its key core values and vision? What drives your employees? Share these with candidates in detail on your career page and help them see exactly why they should work for your brand.

Provide plenty of opportunities for professional development 

One of the best ways to retain your employees and reduce employee turnover is by supporting their professional development. Providing educational opportunities will not just help you get more value out of every employee, but it also shows that you trust them — generating company loyalty and commitment. It can be as simple as offering reimbursement for continuing education courses or organizing industry events so that your staff can keep their skills updated.

Supporting professional development and continuous learning uplifts your employees and boosts retention. Any business that wants to be competitive in hiring needs to invest in their employees by providing them with the opportunity to explore courses and workshops, attend industry meetups, conferences, and shows — as well as gain certifications from third-party organizations.

Cultivate a workplace environment that employees want to be a part of

Culture is an important part of any business. If employees feel like they are expected to accomplish the same goals as their coworkers, as well as uphold a meaningful set of values, then they will be more willing to show up day after day, which ensures that your company’s assets continue to grow and thrive.

Every person who works for you should be on board with your company's mission, whether it’s providing lip balm to all of your customers or creating high-end hair products. They should know exactly how this mission impacts their everyday roles at the company, what they have to offer and how this helps your business thrive.

Keeping an eye on trends in the job market is helpful for any company that has employees. Regularly evaluating employee satisfaction levels is just as important: if you want to keep talented employees happy, you have to pay attention when they tell you what's working and what's not. At Randgo, we go one step further: we believe that knowing your employees is the key to presenting them with incentives that drive performance and motivation. For a customised employee incentivisation programme that takes the needs and desires of your employees into account (while aligning with the overall goals of your business), contact Randgo today

The A-Z guide to implementing an employee loyalty programme at work

Rewarding team members who go above and beyond to achieve specific milestones makes them feel special and, in turn, inspires them to work harder to achieve all of their (and your) goals.

If a company doesn't know what makes its employees feel valued, how can it hope to retain those employees? In today’s high-churn job market, employee rewards programmes aren't just about anniversaries and awards; they're about creating a positive work environment, ensuring that products and services are delivered to clients in the best way possible, and creating a high-performing atmosphere for employees and customers alike.

Start by asking your team how they would like to be rewarded

When it comes to team incentives, it’s important to consult the people that make up the team! The best way to do that is by sending out a survey for all employees to answer. The process of identifying and implementing the most successful rewards solution takes a little time and effort, but it’s worth it in the long run. The key is to get a feel for how your team would like to be rewarded. It’s important to make sure that whatever the idea, it’s meaningful enough to drive performance but also simple enough to ensure you can implement it without too much hassle.

Align your loyalty programme with your overall business goals

Everyone wants their rewards programme to be a success, but success can be a very vague term on its own. Make sure you’re heading in the right direction by defining what success looks like for your team and your business. Sometimes, it's about growing your business — acquisition, for example. Sometimes, it's about increasing employee loyalty. And other times, it's about contributing to a specific company culture. You’ll need to define all of your goals and order them according to priority in order to ensure that your employee loyalty programme will deliver the results you seek. 

Team up with a loyalty partner that can manage the logistics for you

Rewards programmes have a lot of moving parts — rewards, deadlines, and progress towards goals. It's best not to leave all of this up to your HR department to remember alone. An effective reward system needs some sort of infrastructure, such as systems to remind people of the rewards they can earn, systems that track what they've done to earn a reward and indicators that show how far they have to go before they can cash it in. It, therefore, pays to team up with a rewards programme partner who has the know-how to manage the logistics and ensure that your rewards programme is running at optimum efficiency. 

Ready to get started, but not sure who to approach to set up your employee rewards programme? Chat to a friendly Randgo team member to establish how a rewards programme can benefit your business and get started on your journey to maximum employee motivation.       

Set attainable milestones and goals

One of the key elements that make an employee rewards system successful is its ability to connect with the wider needs of the workforce. Rewarding people for solving problems is a great idea, but only if their problems are actually related to your company's product or service. Setting necessary benchmarks and attainable goals allow employees to have a sense of security, but it should also be easy enough for them to succeed.

Get started with a bang

To make sure your rewards programme is effective, you have to communicate with every team member about the reward scheme. You can’t expect people to know about it if you don’t tell them. To get started, organise an exciting launch event to drum up enthusiasm and go over the details of the scheme. Follow that up by sending a company-wide email, and feel free to talk openly about your rewards and incentives at company meetings — especially when a team member has achieved something great. The idea is to keep your team members informed and your rewards programme front of mind. 

Request feedback and adjust where necessary

To keep your loyalty programme up-to-date, always make sure you're getting regular feedback from both your rewards programme partner and your employees. This will help you identify any problems or low-performance areas within your programme and allow you to make the necessary adjustments to keep everyone satisfied. By asking for regular feedback, you can tweak your programme to ensure that all benefits or rewards on offer are popular and valued. This should ideally be done anonymously to encourage honest and open feedback from your team. 

Employee loyalty is critical, and without a strong rewards programme in place, businesses risk not retaining their most valuable assets. A successful employee rewards programme builds a sense of belonging, purpose and camaraderie among employees that helps create better teams and stronger businesses. With the right strategy in place, it can also help develop talent and attract new hires from across generations.

7 little-known facts about loyalty programmes

To capture the attention of your target audience and make them loyal to your brand, you have to come up with innovative ways of providing value that is in line with your brand's mission. 

With the online shopping boom still going strong and social media marketing becoming the norm, the average consumer is bombarded with advertising on a daily basis. So how can you ensure that customers not only notice your brand but remember it? The answer is a well-thought-out and efficiently implemented loyalty programme. Here are a few facts about loyalty programmes to illustrate their effectiveness in reaching and retaining customers. 

37.5% of consumers are more interested in rewards than discounts 

Consumers want to feel special. A great way to achieve this is through creative rewards, such as exclusive access to events and experiences. The experiential rewards market is booming, and companies are starting to notice. Consumers are actively seeking out unique experiences that they can share with their friends, which is why it’s no longer practical or even sufficient for brands to offer a 10% discount on the next order. Exclusive access is a great way for brands to guarantee loyalty and encourage repeat visits — because once consumers have experienced what it’s like to be treated like a VIP, there’s no going back.

80% of consumers claim they’d be more likely to give a brand their business if the brand used their customer data to provide them with a personalised customer experience

When it comes to loyalty programmes, one size no longer fits all. Today’s customers expect a brand to understand their individual needs and provide a tailored loyalty programme. Whether they interact with the loyalty programme often or just once, brands need to give customers rewards that fit their specific tastes and interests. To drive genuine loyalty, brands need to pre-empt what customers will want next, making use of purchasing trends and using that information to offer the perfect reward.

73% of consumers are most likely to recommend your brand if they belong to your loyalty programme

Keeping customers happy with loyalty programmes can be challenging, but it's always worth the effort. Loyalty programmes offer a tangible way to incentivize repeat purchases, and a good one will reinforce your brand image as a company that people can count on. The brands that are best at rewarding customer loyalty have more loyal customers, more positive brand perception, greater customer satisfaction, and a lower cost per acquisition. They're also more likely to get repeat purchases and spread positive word of mouth.

75% of consumers are more likely to make another purchase after receiving an incentive 

Incentives are powerful tools that businesses can use to capture and maintain customer loyalty. A properly executed discount, free product, or special offer can help businesses keep their customers happy and engaged. The key is to make sure that the incentive comes at a time when the customer is about to abandon an order — for example, during checkout. This way, businesses will have a better shot at keeping the customer from abandoning an order (and thus making a sale).

A 5% increase in customer retention can increase profits by up to 125% 

Creating a strong community is the best way for businesses to both retain and attract new customers — and that means building relationships with customers that span beyond one sale. One-time customers aren't going to fuel the continued growth of your business, and you need to renew their interest every now and then to keep them coming back to you. Retaining customers is crucial to your long-term success because it allows for greater reach into the market. Rewarding customers for their loyalty and encouraging them to come back is an effective way to demonstrate that you value their business. 

52% of consumers are happy to have retailers know their purchase history if it gives them access to rewards, discounts and other offers 

Customers are more willing to engage with brands than ever before. Even so, there is still a healthy amount of scepticism around shopping habits and customer data — namely, that information shouldn't be shared with other companies or used against the consumer. Exclusive offers and rewards are one of the best ways to incentivise customers to share their data. And why shouldn't they? If a brand is offering them something - such as an exclusive discount, sale, or promotion - it's likely that there's a return on the sharing of their personal information. 

61% of consumers subscribe to SMS messages from brands purely for incentives, coupons, or rewards points 

The rise of technology in consumers’ lives means that companies must be present where their customers are — and consumers spend a lot of time on their phones. With text messaging now an established tool for communication, brands can engage customers in a way that makes them feel truly special. The majority of consumers are happy to get messages from brands they like, as long as they are personalised and offer great deals and exclusive discounts.

Brand loyalty is no longer a given — it’s something that businesses have to earn. While other businesses struggle to obtain customer loyalty and encourage repeat purchases, you can implement a surefire way to retain happier, more engaged customers simply by offering them rewards for their loyalty. Not sure where to start? Chat to a Randgo consultant today to learn how a tailor-made customer incentive programme can benefit your business. 

Customer engagement: the key to building a loyal customer base

The more engaged your customers are, the more likely they are to remain loyal and continue buying from you — instead of looking for another service provider that can better meet their needs.

There’s a lot of talk about customer engagement these days - in fact, the internet is packed with articles on the subject. Brands across every industry are constantly trying to improve their engagement levels. But what does ‘customer engagement’ really mean? In this article, we’re going to explore the definition of customer engagement, discuss why it is of such importance to your business and share some tips on improving your brand’s engagement level.

What is customer engagement?

Engagement begins with a customer’s first interaction with your brand and extends beyond the point of purchase. Regardless of whether they made a purchase online or in-store, your customers are engaging with your brand — simply by interacting with your e-commerce site, reading your blog posts and content marketing, or liking a post on social media.

Customer engagement is what keeps customers loyal to you and your brand. You want to engage your customers because engaged customers are the ones who keep coming back for more. They're loyal to your brand, and spend more and more money with you over time. They won't just shop at your website — they'll share it and return to it. 

Why is customer engagement so important?

Engaging with customers is about more than just marketing and promotions. It’s about doing a great job at providing customer service, communicating frequently, and staying on top of trends. These elements work together to make your brand’s online experience a valuable one that drives repeat buy-ins and positive word-of-mouth referrals.

You need to find ways to tap into a customer’s emotions and keep them engaged in the buying experience. Positive engagement is about more than just marketing. It’s about communicating the value of your product or service and always offering more than your customers expect from you. Beyond simply driving customers down the marketing funnel, customer engagement is about providing a personalized experience that demonstrates your brand's investment in their continued satisfaction. Happy customers are more responsive to marketing efforts and give positive reviews, make repeat purchases, recommend you to their friends, and provide high-quality referrals.

How can customer engagement benefit your business?

Customer education

When customers are engaging with your brand on a regular basis, whether through your online store, blog or social media pages, it becomes easier for you to relay information about your brand to them without having to rely on a marketing campaign. 

Many brands have found that nurturing their online brand presence with the addition of customer education has actually made customers more loyal to the brand. After all, there are many perks to learning about a product or service before buying it. When customers are given a chance to learn more about your products and service in timely, real-time moments, they feel more confident when they're ready to make a purchase.

Brand awareness

Building brand awareness and familiarity through your website, blog, and social media channels is a great way to connect with your customers on an intimate level. When customers are familiar with your brand, they're more inclined to trust that it's the best option for them. Ultimately, that leads to more sales and higher customer loyalty.

How Randgo can help you to achieve optimal customer engagement

Brand loyalty isn't something that's earned overnight, but there are clever ways of speeding up the process. One of the best ways to keep customers coming back for more is through a good rewards programme — in other words offering discounts, points, and other incentives that encourage shoppers to return to your store often.

Randgo is an expert at creating engaging online experiences that engage your customers directly. Through our custom campaigns and personalised content, we craft the kind of experiences that drive people to action while making your brand shine. By harnessing data and technology, we can deliver authentic engagement that drives meaningful results. From creation through to full deployment, our specialist teams design, build and execute bespoke initiatives that enhance and strengthen brands.

Customer engagement isn’t merely about increasing profits — it’s about improving your brand perception and strengthening your reputation. Put your trust in the Randgo team and allow us to craft a tailor-made rewards programme that converts customers into lifelong fans of your brand. Once you’ve seen the results for yourself, you’ll wish you contacted us sooner!

Are you ready to experience the difference an engaged customer base can make to your business’ bottom line? Contact the Randgo team today to get started on your journey to optimal customer engagement. 

3 Reward Schemes To Better Engage Your Employees 

Employee reward programmes involve providing staff with different types of benefits and rewards in exchange for a display of desirable employee behaviour. Reward your employees, and they will reward you.

Why should companies reward their employees?

Employee rewards are important because they focus on the positives. When employees are rewarded for their hard work, it sends a clear message that what they’re doing matters, which helps them feel valued and recognised. This leads to a more positive work experience for employees, which enhances employee engagement. And the benefits of employee engagement are definitely worth obtaining.

What’s so great about employee engagement? 

Engaged employees are connected and committed to their work and employer, and truly engaged employees can make good companies great ones. Here are 3 key positive outcomes of employee engagement:

  1. Boosted productivity

When employees are satisfied at work, they put more effort into their responsibilities, improving their overall performance. Engaged employees are more genuinely interested in what they do, and this leads to more proactiveness and innovation, ultimately benefiting your business.

  1. Improved company culture

Positivity is infectious. The more employees feel good about working for you, the more the feeling will catch on amongst other team members, creating a workplace full of enthusiastic and fulfilled employees.

  1. Better employee retention

Employees are much more likely to remain at companies that make them feel valued and supported. Engaged employees not only reduce turnover rates but also contribute to the long-term success and growth of a company. 

What is the most effective way to engage employees?

Here is where we come back to employee rewards, which can take many forms. Employers can reward employees with simple gestures, such as a public acknowledgement for a job well done, or covering the cost of something like a celebratory lunch.

Enabling your staff to feel a sense of worth is always worthwhile, as the effect of recognition on mental health can be astounding. However, a more proactive approach would be to strategise and implement a rewards program that brings consistent, tangible benefits to your staff’s lives. 

With Randgo, we can help you build a custom employee reward program that does exactly this. Delight your employees by handpicking rewards that enhance their lives daily, and in the long term, in the ways that matter most to them. Here are some examples of benefits you can bring to your employees through Randgo:

  1. Grocery and Wellbeing Vouchers

Reward employees instantly with everyday savings on an array of different products.

  1. Discounted Travel

Provide employees with a customised travel experience where a travel expect can create a tailored package that meets each employees needs and budget.

  1. Wellbeing Solutions

Unlock healthier, more balanced employees with a suite of health and wellness benefits that help your workforce stay healthier.

Taking on the time, effort and cost a bespoke employee reward program requires may sound like really going the extra mile for your staff, and that’s because it is. Sometimes exceptional benefits like boosted productivity, enhanced company culture and better employee retention only come easily with making exceptional moves, like taking the initiative to implement a reward scheme. You get what you give.  

Rewarding employees for their engagement is not only about showing your gratitude for their hard work, but showing them you see them not just as workers, but as valued beings with needs and desires. And when employees feel seen in that light, there is no limit to what a company can achieve.  

Why and How You Can Incentivise Beyond Your Sales Team

Sales is an integral department of most organizations. Not only does a sales team often work on the frontline for a business serving as the company’s face, but they directly impact a business’s bottom line too, as their performance can directly increase revenue and create growth. This is why so many companies take the time to invest in incentivising their employees who work in sales. This is a tried and trusted business strategy.   

Opportunity for employee incentive doesn’t begin and end with a company’s sales team, though. All employees should be provided with incentive to perform at their best for the good of the company. In this article we’ll run you through why and how you should be incentivising your company’s employees, far beyond your sales team.

Why should you incentivise your employees?

The importance of employee incentive, across departments, lies in its long-term business benefits. Businesses can motivate their employees to assist in achieving specific objectives by motivating them with rewards. In this way, an employee incentive program can play a role in your overall business strategy.

For example, if a company is trying to increase sales revenue by a certain percentage, commission work is one of the most common ways businesses incentivise their sales teams. By paying employees in relation to how many sales they make, sales teams are incentivised to make as many sales as possible, ultimately leading the company to increase its revenue.

The opportunities for incentive, across departments, should not be overlooked. Your employees outside of your sales team may not seem to impact your bottom line so directly, but when incentivised, do bring many other benefits to a company, which all contribute to its success in the long term. Here are some examples of what incentivised employees bring to the organisations they work for:

How can you incentivise your employees?

All businesses strive to achieve the above among their staff, but aren’t always sure where to begin. There are many approaches to building employee incentive, while all aim to achieve essentially the same thing: consistently recognising and rewarding employees for their hard work. By doing this, employers allow their employees to feel valued, and encourages them to repeat desirable behaviour and high levels of performance. Some ways of incentivising employees include:

These days, it pays to think outside the box beyond the traditional, go-to ideas. And that’s where problem solvers like Randgo enter, with tailored employee solutions that are go far beyond simple compensation rewards.

The Randgo Solution

With Randgo, businesses are assisted in identifying opportunities for creating employee incentive across departments. Simultaneously, Randgo can offer your business meaningful sales solutions. Our offering is a multifaceted, holistic effort across your company towards achieving your unique objectives and overcoming your specific challenges. Randgo works to create an incentive program that will speak to all your employees most effectively. The more employees value the rewards you offer, the more impact your incentive program will have at your company. 

The Randgo process 

Strategic workshops

Our workshops will unlock key discussions around your business goals and what your current challenges and gaps are.

Propose a solution

We’ll propose a customised solution that aligns to your business needs and is relevant to your employee base.

Conceptualise, create and implement

Based on your feedback we will refine the solution, create your custom programme and implement using the most effective channels.

Engage and drive utilisation

To ensure the programme succeeds we will leverage a multi-channel engagement strategy that creates awareness and encourages participation.

Are you hoping to reach specific goals as a team with effectiveness at your company? If you’re looking to incentivise your employees to achieve a vision for your company, learn more about how Randgo can make that happen for you. 

Why Do You Need To Incentivise Your Customers?

Incentive programmes drive specific behaviours by rewarding them. If you are incentivised to do something, it’s because there’s a benefit for you to gain by doing so. Businesses implement incentive programmes in order to influence their customers’ behaviour and, ultimately, their customers’ relationship with their brand.

The value in influencing customer behaviour is the ability to drive behaviours that drive your business’ success. Businesses can motivate their customers to take desirable, profitable actions by exchanging those actions for gifts and rewards. Here a mutually beneficial relationship is created, where businesses give their customers a proposition; “Take the action we want to see, and we will give you something in return.”

What profitables actions can you incentivise customers to do?

With good reason the first thing businesses want to incentivise their customers to do is make a purchase, but this is not the only beneficial customer action to drive. Here are some examples of other behaviours to reward your customers with incentives for:

What are the benefits of customer incentives?

While the above behaviours may not immediately result in a profit, they can be beneficial to your business’s profitability in the long-term. There are many benefits to creating and offering customer incentives. Here are 3 of the biggest benefits a customer incentive strategy can achieve for your business and brand:  

Rewards help your customers feel appreciated and connect emotionally with your brand. They also make your brand more memorable and loved, helping defend against your competition. Brand loyalty and love also inspire repeat purchases, improving your customer retention.

Customer acquisition breeds loyal customers, and loyal customers are an extremely valuable asset to your business. Loyal customers drive your profitability because their repeat purchases increase your revenue. They are also more likely to spend more with your brand, as well as try any products you may have, making it more cost-effective to retain them than acquire new customers. 

When a customer enjoys your rewards, it could inspire them to create user-generated content or post a raving review online. These behaviours spread positive word-of-mouth advertising about your brand, generate referrals, and help your business acquire new customers. Your loyal customers become ambassadors for your brand, who truly believe in your offering, and this comes through when they promote your brand to other potential customers. 

 What are some examples of customer incentives?

A customer incentive is an offering that creates a positive experience for your customer and encourages repeat behaviours. A customer incentive strategy can include offering customers many different forms of rewards. Here are some examples of different types of customer incentives:

Where do I start when I want to start incentivising my customers?

Randgo is an industry heavyweight that helps businesses first identify opportunities for incentivisation. We then work with you to create an incentive program that speaks to your customers needs most effectively. Randgo leverages its deep years of expeeince to create and implement a tailored incentive strategy that works for your business.  .

These strategies are designed to be a combination of a company’s desired business results and the kind of incentivisation programme that will actually resonate with their customers. The more customers truly value the rewards you offer, the more impact an incentive program will have.

Randgo’s approach to the above is an agile and collaborative process, throughout which clients needs remain the focus. A key element to the process is allowing our clients to articulate specific goals and challenges, so Randgo can play an effective role in achieving them.

Does our approach sound like a method you can get on board with? Learn more about Randgo’s customer solutions on our website and get in touch today for a way forward.

4 Reasons Why Employee Loyalty Is Critical To Your Business’s Success

Employee loyalty is one of the most sought-after traits in the modern workplace. It refers to the state of staff members feeling genuinely dedicated to, passionate about and satisfied with the company they work for. Employee loyalty takes time and effort to cultivate, but is proved to be crucial to a business’ success.

Why is employee loyalty important?

Every company should take steps to create a culture of mutual respect and loyalty between employer and employee, because this kind of relationship can have a significantly positive impact on the growth and success of a company. When a company can truly rely on its employees, there are countless business benefits to be reaped in the long term. 

What are the benefits of employee loyalty?

The more satisfied a company’s employees feel with their employer, the more that company has to gain. Here are some examples of what loyal employees bring to a business:

1.     Reduced turn-over rate

A high turn-over rate is bad news for any business. Recruitment is a costly and timely process that requires research, advertising, interviews, training. By incentivising employees to be loyal, you increase employee retention rates, reduce turn-over rates allowing you to avoid recruitment hassles and costs.  

2.     Increased profits

Satisfied employees display higher levels of performance at work and increased productivity. Engaged and enthusiastic staff are more likely to go the extra mile for your business and customers, which can enhance customer satisfaction and encourage repeat business.

3.     Enhanced company image

Your employees are your company’s first brand ambassadors. When they feel job satisfaction working for you, they spread free, positive word of mouth advertising about your business.

4.     Top talent attraction

When loyal employees get the word out about how well your company treats them, more talent will come knocking. A high-quality work environment attracts high quality prospective employees. 

So, how do you earn employee loyalty?

Cultivating employee loyalty at your company will take time. Generally, employees are more likely to feel loyal to a company that shows long term loyalty to them first. Most frequently you’ll see provisions like competitive salaries, promises of promotions and employee recognition, but there’s a way to go further.

As an employer it’s also important to bring tangible rewards that bring genuine value to your employees’ lives, and consistently meet their needs and wants in both a personal and professional capacity. This is where Randgo comes in, with the offering of tailored employee loyalty programs. Earn your staff’s loyalty by bringing benefits to different areas of their lives, simply for being your employees.

Who wouldn’t form loyalty towards a company that significantly improves their quality of life? Consider these examples of different solutions you can offer employees through Randgo to garner their loyalty:

·   Rewards

Trade employees’ exceptional work performance with rewards customised to their needs or wants.

·   Wellbeing benefits

Empower employees to be happier and healthier at work, with the kind of support they need the most.

Assistance benefits

Offer your employees the help they need when they need to show them how much you care

Rewarding employees is key in creating employee loyalty. When employees feel genuinely supported and valued for the work they do, they come to genuinely support and value their work and employer. Cultivating a culture of loyalty creates a mutually beneficial relationship where both employer and employee can grow together and drive a business’s long term success.

With loyal employees on its side a business can increase profits, improve employee retention, create positive brand association, attract top talent and more. Create a customised employee loyalty program today to drive your business’s success. Ultimately, businesses that reward their employees to incentivise loyalty are rewarded themselves in the long term.

How We Get You Started With Employee Solutions

When it comes to creating happier, more motivated employees, few strategies are more successful than a tailored employee programme that recognizes and rewards their best work. 

As a business owner, your actions have a major impact on your employees' happiness and the way they work - which in turn has an effect on the success of your business. While recruiting skilled employees is vital to the growth of your business, you also want to ensure that those employees remain motivated, focused on their goals and enthusiastic about the work that they do. Employee recognition is a popular method for boosting employee morale, helping to increase productivity and incentivizing workers to stay on-task.

Introducing Randgo: your key to effective employee incentivisation

At Randgo, we strive to help businesses learn and understand the motivations of their employees, empowering them to create and implement truly effective employee rewards programmes. By leveraging our decade of experience, we have already helped hundreds of businesses to achieve their business objectives by increasing employee morale, reducing attrition and improving employee engagement. 

Randgo is not another employee loyalty and rewards programme. We use bleeding-edge technology to deliver a suite of incentive and benefit programmes that are customised to meet the unique needs and desires of your employee base. 

Are you ready to experience the difference that an engaged workforce can make to your business?

How we get you started

Our strategic employee reward and incentivisation programmes have been designed to provide you with all the tools you need to effectively engage your employees and create a culture of loyalty to your brand. Read on to discover our step-by-step approach to understanding your business and creating a programme that aligns with your needs. 

At our kickoff meeting, we’ll focus on your goals as a team and how we can help you to achieve them. We’ll learn about how your business is doing now, your current goals, and what you want to do in the future, as well as any challenges that are holding you back. These insights, combined with a thorough assessment of your workforce and their needs, will be leveraged to create a strategy that addresses all of your concerns.

We’ll propose a tailor-made solution that aligns with your business needs and is relevant to your employee base. We’ll outline the key drivers of your programme, discuss how it will benefit your employees and your business, and drive engagement to ensure success. We work to ensure that our solutions always meet your expectations and deliver the best value for your business.

Based on your feedback, we will create the best possible solution just for you. We will work with your schedule to deliver a programme that fits into your goals, your budget and your timeline. Once you are completely satisfied with our proposed solution, all that remains is for us to deploy the necessary resources and implement our strategy in order to produce the results you seek. 

We'll use a multi-channel approach to encourage employee engagement and education. Our emails, mobile notifications and messages will draw users in and keep them coming back with the latest news, offers and tips. All of this is done to encourage engagement and participation in the programme, which increases your chances of successful implementation. What’s more, you’ll have our support for as long as your programme is active. You’ll be experiencing the benefits of a happily motivated workforce in no time! 

Incentivise your employees with rewards they really want

When you work with Randgo, you can rely on us to deliver relevant rewards and incentives to your workforce. Our contracted network of 500+ wholesale, retail and brand partners means we have access to the best possible deals on rewards and incentives, ensuring that your employees are always engaged and excited to participate in your rewards programme. 

Just a few of our partners include: 

We’ve already issued millions of vouchers and coupons to hard-working employees like yours and ensured that our members saved over R20 million when purchasing from their favourite stores in the last year alone. Isn’t it time for your employees to enjoy the rewards of their hard work? Join the Randgo movement today and get ready to experience employee loyalty like never before.