4 workplace incentives that will retain your employees

The process of discovering, hiring, and nurturing great talent has become more refined as companies invest in best practices for attracting and retaining employees.

While many companies are still grappling with the fallout from the pandemic, others are starting to think about how to attract and retain employees in the "new normal." Workplace incentives that are meaningful, cost-effective, and applicable to the new way of working are more important than ever. Remote and cost-efficient incentives are particularly attractive to businesses that are looking to invest more in their employees.

Below, we’ve outlined four top workplace incentives that will boost team morale and retain employees:

Create productive workspaces

It’s common knowledge that inspiring workspaces can increase productivity and engagement amongst employees. This has led many companies to consider what options are available for employees who work from home, or who only come into the office a few days per month. One popular option is to offer a stipend to help cover the cost of office furniture and equipment for those who work from home, or to pay for access to a coworking space. This helps to ensure that employees have the resources they need to stay productive and engaged, even when they're not in the office.

Introduce flexible working hours

The workplace is evolving, and companies need to adapt if they want to successfully attract and retain employees. One way to do this is to redefine what flexibility is in the workplace. Giving employees the option to work remotely on a regular basis, choose which days to work from home, or have more flexible working hours, can make a big difference. This type of flexibility can help employees make it to a doctor’s appointment, take care of family members or friends, recharge and boost their mental health, and feel less stressed overall.

By offering this type of flexibility, companies can show that they are understanding and responsive to the needs of their employees. This can go a long way in creating a positive work environment.

Offer unlimited vacation days

At its heart, the idea behind unlimited vacation time is that employees can take as much time off as they want, as long as their work gets done. This means that, in practice, unlimited vacation time is actually quite limited. However, it can still be useful as a way to motivate employees to work hard on a difficult project, knowing that they will be able to take a week or more off afterwards. Ultimately, it is more about rewarding employees than offering them a free pass to take extended vacations.

Implement an employee rewards programme

By offering incentives, you can let your employees know that you value their contributions and that you are willing to invest in their development. Ultimately, an employee loyalty programme can help to build a stronger, more productive team. An employee loyalty programme that offers employee incentives is another great way to ensure that your employees feel appreciated for their efforts. By offering rewards for meeting certain goals, you can show your employees that their hard work is noticed and valued. Employee incentives can help to improve morale and motivation, and can ultimately lead to better performance from your team.

At Randgo, we create employee loyalty and rewards programmes that not only recognise the good work that your employees are doing, but motivate them to do more. With over a decade of experience in building tailored employee programmes, we know how to help businesses overcome their challenges and achieve their highest goals. Our programmes are designed to increase employee morale and satisfaction, two essential ingredients to improve employee retention and reduce employee turnover. If you're looking for a way to inspire your teams to deliver their best, contact us today and let us show you what we can do.

3 Ways to build high performing teams in the workplace

When you have a high-performance team working on a project, you can be confident that the work will be of the highest quality and that it will be completed in a timely manner.

A high-performance team is a group of people who are committed to working together to achieve a common goal. The members of a high-performance team are constantly striving to improve their individual skills, which in turn benefits the entire group. Over time, the members of a high-performance team will continue to hone their skills and become even more efficient and effective at achieving their goals.

There are a few key characteristics that are shared by high-performing teams. Firstly, successful teams have a clear and shared understanding of their goals. Secondly, effective teams communicate frequently and openly, with everyone feeling free to contribute their ideas. Lastly, high-performing teams have a strong sense of camaraderie and trust, which allows them to work collaboratively towards their goals.

These are just a few of the many factors that contribute to a team’s success. By fostering a positive and supportive environment, and ensuring that everyone is on the same page, you can set your team up for success.

  1. Create an environment of trust

Working to build trust among team members is the first step to creating a high performance workplace. For a team to work together effectively, trust must exist among team members and between members and the team leader. Trust is essential for team members to feel comfortable openly sharing ideas, working collaboratively towards collective goals, and feeling confident that their contributions will be valued. When team members trust each other and their leader, they are more likely to be creative, take risks, and push themselves and the team to achieve results.

  1. Communicate with clarity

When it comes to building trust and high performance, clear and open communication is key. When leaders are transparent about company, department, and individual performance, it sets the stage for professional growth and strengthens dedication to a common cause. This type of communication creates an environment where everyone is working together towards a common goal, and that goal is much more likely to be reached when everyone is on the same page.

  1. Incentivise exceptional performance

Creating a positive work environment can lead to happier and more productive employees - and productive employees are more likely to deliver high performance. Rewarding high performing employees for their successes and providing them with incentives to stay motivated can help create a positive work environment. A tailored employee programme can help take care of employees and their families, as well as influence their behaviour. By providing rewards and employee incentives, team members can feel appreciated and supported, leading to a more positive work environment.

At Randgo, we create employee loyalty and rewards programmes that transform average teams into high performance machines. With over a decade of experience in building tailored employee programmes, we know how to help businesses overcome their challenges and achieve their highest goals. Our programmes are designed to increase employee morale and satisfaction, two essential ingredients for a high performance workplace. If you're looking for a way to inspire your teams to deliver their best, contact us today and let us show you what we can do.

5 Ways to improve employee retention and reduce employee turnover

The high cost of employee turnover can be detrimental to businesses of all sizes, so it’s important to implement strategies to keep your employees happy and reduce turnover.

There are a number of factors that contribute to the high turnover rate in the modern workplace. A major contributor is the increasing number of job choices that employees have. In the past, people would often stay with one company for their entire career. Now, people are more likely to switch jobs every few years in order to find a better salary or benefits that suit their needs.

Strategies to reduce employee turnover can be costly and time-consuming, but they are an essential investment in the long-term success of any business. The job market is saturated with candidates, but hiring employees isn’t as easy or affordable as it once was. The cost of employee turnover can be high, so it’s important to take steps to reduce it.

There are a number of strategies businesses can use to improve employee retention and reduce employee turnover. We’ve outlined 5 of the most effective approaches below:

  1. Be selective in your hiring process

When you hire new employees, it is important to consider not only their skills, but also how well they align with the cultural and behavioral beliefs of your organization. One way to assess this is to ask behavioral interview questions that can help identify a candidate's personality and character. By hiring employees who have the right skills and who also fit in with the culture of your organization, you’ll have a greater chance to improve employee retention.

  1. Ensure effective onboarding

It is often said that the key to successful employee retention starts on the very first day of employment. It is crucial for employers to provide new employees with a clear understanding of the company mission and how their individual role can help contribute to the organisation's success. Having a benchmark for successful onboarding can help ensure that everyone is on the same page from the beginning and can help make the transition into the company much smoother for everyone involved.

  1. Provide opportunities for advancement

It's important to show your employees that you're interested in their success and willing to invest in their development. This means promoting from within when possible and encouraging employees to pursue their goals. Managers should schedule regular meetings with their team to discuss individual goals and how the company can help employees achieve them. By taking these steps, you'll create a more engaged and motivated workforce.

  1. Encourage a sustainable work-life balance

In order to attract and retain top talent, employers need to offer unique and competitive perks. For example, offering unlimited employee maternity and paternity leave for the first year of a child’s life or a stipend for annual travel can help employers stand out from the crowd. Additionally, the ability to utilise flexible work schedules and environments can also prove to be beneficial for employees. By offering these types of perks, employers can create a more attractive and appealing workplace for potential and current employees.

  1. Recognise and reward performance

Your employees need recognition and appreciation. A little congratulations can go a long way in making them feel appreciated. When your employees do something to go above and beyond, give them the congratulations they deserve. This will help create a positive work environment where employees can thrive, feel acknowledged, and stay motivated.

At Randgo, we create employee loyalty and rewards programmes that not only recognise the good work that your employees are doing, but motivate them to do more. With over a decade of experience in building tailored employee programmes, we know how to help businesses overcome their challenges and achieve their highest goals. Our programmes are designed to increase employee morale and satisfaction, two essential ingredients to improve employee retention and reduce employee turnover. If you're looking for a way to inspire your teams to deliver their best, contact us today and let us show you what we can do.

What is an effective employee performance management system?

A good per­for­mance man­age­ment sys­tem can help moti­vate and guide employees to achieve great things for an organisation. A well-designed system can also provide feedback and recognition for employees who are meeting or exceeding expectations.

Performance management is a field that is constantly evolving. This means that there is a constant need for an effective employee performance management system. New performance management trends emerge every year, and unfortunately, all too often, human resource departments get it completely wrong. This can lead to a number of problems, including a lack of productivity and poor morale.

Performance management systems are vital for any company in order to ensure that employees are performing to the best of their abilities. This leads to higher levels of productivity and creativity, and a more positive work environment overall. Additionally, these systems help to identify any areas where employees may need additional training or support. Thank­ful­ly, more and more com­pa­nies are now wak­ing up to the impor­tance (and result­ing ben­e­fits) of effec­tive per­for­mance man­age­ment sys­tems.

How is employee performance management defined?

Many people will immediately think of the annual performance review process when discussing performance management. However, the performance appraisal is only one component of what is considered to be performance management. Performance management is really a continuous process that helps individuals and organisations to achieve their goals.

The performance management cycle should bring together a number of different, integrated activities in order to create an ongoing process. This could include setting objectives, measuring progress, providing feedback, and taking corrective action where necessary.

By creating an employee performance management cycle that is tailored to the specific needs of the organisation, it is possible to create a process that is truly effective in driving results.

How does an effective employee performance management system benefit your business?

It is vital that employees feel valued and appreciated for the work they do and the effort they put in. If employee recognition is not a priority, this will most likely have a negative bearing on your voluntary turnover. Employees who feel valued and appreciated are more likely to be motivated and productive, and less likely to look for other opportunities.

What can you do to make sure that your employees feel appreciated?

5 Tried-and-tested strategies to convert customers into fans of your brand

Repeat customers are one of the most important factors in a company’s success — after all, it takes more than a single purchase to build a thriving business. 

With consumers constantly comparing prices and purchasing from different brands, the modern market is a challenging battleground for businesses. However, it shouldn't be seen as discouraging: rather, it's an opportunity to convince your customer that they've made the right choice with your product or service.

To stay competitive in the online marketplace, brands need to deliver more than high-quality products and flawless service to keep customers coming back — they need a creative approach to customer retention. While deploying email marketing options is one approach for customer engagement, it's also good practice to show them special offers, discounts, and freebies on your website. All of this goes a long way towards giving consumers the incentive they need to stay loyal.

Customer retention begins by understanding the customer lifecycle and assembling a strategy to ensure that all objectives are met — from recruitment and new customer acquisition, to building brand loyalty and increasing sales. Feeling overwhelmed? Don’t be! Below, we’ve outlined the best customer retention ideas for you to consider.

  1. Get to know your customer base 

The best way to figure out what customers are thinking is for you to hear directly from them - and the most hassle-free way of collecting feedback is by using an in-e-commerce survey. Using a survey tool can be a valuable resource for both businesses and shoppers. It can provide you with a more accurate gauge on your products while boosting customer service and making your e-commerce more professional, trustworthy, and informative.

A well-designed survey not only provides detailed answers but also gives enough space for customers to clarify their answers or discuss additional issues that might be crucial for future product improvements.

  1. Surprise repeat customers with discounts and gifts

Shoppers like to feel appreciated. One way you can make them feel special is by offering discounts and coupons, with messages of gratitude from the customer service team. These coupons should be for products that shoppers frequently purchase, and they should be specially tailored for each recipient. 

The easiest way to start is by offering discounts automatically to your customers every time they place a new order — for instance, offering 5% off if the shopper adds 5 items to his cart, or 30% off when the item is purchased within 24 hours.

  1. Keep your customers in the loop

Make your customers feel like part of the family through regular updates, promotions on new product lines, or even collaborations with other brands that they may enjoy. Monthly newsletters are an easy way to accomplish this, and they don't have to be a hassle to create — you can use templates or simply copy the text from the previous month's newsletter and make some minor edits to it.

The best thing about this model of communication is that it allows you to establish direct connections with all of your customers, especially if they sign up for it on their own volition. With an opt-in system, your company gains the trust of more and more buyers as time goes by — allowing you to build a loyal fan base that will stay loyal.

  1. Ensure a seamless onboarding process

After purchase, onboarding is key for ensuring that customers stay as loyal as possible to your brand. Use relevant and simple emails to introduce them to your product, explain how it works, and provide a quick tutorial on how to set it up if necessary. It’s important that you don’t overwhelm them with information — just give them the basics they need, in an easily digestible format.

Further down the line, you can also send out a welcome email detailing company contact information (such as an address or phone number) and instructions for how to reach customer support.

  1. Don’t be afraid to get personal

In the age of big data, it's never been easier to collect customer information and turn it into meaningful data that provides real insight into a business' customers. Customer insights that are actionable can be used for everything from understanding who customers are to what they like and dislike about your site, which leads to more personal interactions and greater conversions. 

There are many ways to connect with your customers and keep them coming back — but which ones will you choose? Always put the customer first and understand how they want to shop, then tailor your messaging according to their wishes. Remember that every strategy won’t work for every business, but if you have your customer in mind, they’ll buy from you time and time again.

Keen to put these ideas into action and see your business bloom? You could try to do it all yourself… or you can contact the team at Randgo to take care of it for you! A customized loyalty solution will seamlessly combine the points above and encourage customers to become lifelong fans of your brand. Contact the Randgo team to get started today! 

5 Top strategies to combat employee churn and boost retention

As hard as it is to find the right people for a job, it can be just as difficult to keep them. The modern workplace has become complex and dynamic, with new opportunities for advancement and growth taking hold of the marketplace. So how do businesses retain their amazing employees?

Employee retention is one of the most important aspects of any business. A high rate of employee retention can foster a diverse, innovative team. When employees feel supported and are more likely to develop professionally, they're more likely to stay with the company for many years — leading to better long-term business results.

In an ever-changing workplace environment, it's crucial that companies pay close attention to employee retention. It is no longer enough to offer a steady paycheck - businesses must offer incentives and perks to retain the best talent. Employees who feel appreciated are more committed to their jobs and are more productive, which makes the investment in their happiness and development worth a business owner’s time and effort. 

To achieve high engagement levels, businesses need to focus on strategies that will increase employee satisfaction and help them understand how they fit into the greater team effort.

Create a culture of employee engagement

When employees feel disengaged, your company suffers on many levels: employee morale drops, productivity falls and employee churn increases — all of which damage your brand in the long run. Engagement surveys are a great way for leaders to gather information about what factors play into employee engagement (or lack thereof). This information can be used to guide future company decisions (such as employee benefits or wellness programs) or directly influence top-level leadership.

Employee surveys are an integral part of boosting productivity in the workplace. Giving employees a voice? Great! Showing workers you care about their wellbeing? Even better!

Make sure your employees feel seen and appreciated

When it comes to retention, recognition is one of the key components. Today, recognition is all about regularity and consistency — not just a single pat on the back or seeing your name in lights. To make that possible, your company should prioritize both social appreciation and monetary rewards — preferably by using a recognition platform that helps everyone get involved when they see someone doing something valuable.

It's one thing to say "thank you" to a person every once in a while. It's another entirely to build a culture of appreciation that employees can feel every day. If you want people to be their best, you need to reward them for their efforts. But what does this really mean? It means recognizing people at every level. Requiring managers to give more feedback, without fail. And giving team members opportunities for development and advancement.

Rethink your approach to recruitment

The most driven professionals thrive when they're surrounded by those who share their drive to succeed. That’s why it’s so essential that you build a team of employees who align with your business's mission and vision. In order to attract top talent, you need to give job seekers more than a job description — they need an inspiring mission and core values that make the company stand out from the crowd. What kind of culture does your company have? What are its key core values and vision? What drives your employees? Share these with candidates in detail on your career page and help them see exactly why they should work for your brand.

Provide plenty of opportunities for professional development 

One of the best ways to retain your employees and reduce employee turnover is by supporting their professional development. Providing educational opportunities will not just help you get more value out of every employee, but it also shows that you trust them — generating company loyalty and commitment. It can be as simple as offering reimbursement for continuing education courses or organizing industry events so that your staff can keep their skills updated.

Supporting professional development and continuous learning uplifts your employees and boosts retention. Any business that wants to be competitive in hiring needs to invest in their employees by providing them with the opportunity to explore courses and workshops, attend industry meetups, conferences, and shows — as well as gain certifications from third-party organizations.

Cultivate a workplace environment that employees want to be a part of

Culture is an important part of any business. If employees feel like they are expected to accomplish the same goals as their coworkers, as well as uphold a meaningful set of values, then they will be more willing to show up day after day, which ensures that your company’s assets continue to grow and thrive.

Every person who works for you should be on board with your company's mission, whether it’s providing lip balm to all of your customers or creating high-end hair products. They should know exactly how this mission impacts their everyday roles at the company, what they have to offer and how this helps your business thrive.

Keeping an eye on trends in the job market is helpful for any company that has employees. Regularly evaluating employee satisfaction levels is just as important: if you want to keep talented employees happy, you have to pay attention when they tell you what's working and what's not. At Randgo, we go one step further: we believe that knowing your employees is the key to presenting them with incentives that drive performance and motivation. For a customised employee incentivisation programme that takes the needs and desires of your employees into account (while aligning with the overall goals of your business), contact Randgo today

The A-Z guide to implementing an employee loyalty programme at work

Rewarding team members who go above and beyond to achieve specific milestones makes them feel special and, in turn, inspires them to work harder to achieve all of their (and your) goals.

If a company doesn't know what makes its employees feel valued, how can it hope to retain those employees? In today’s high-churn job market, employee rewards programmes aren't just about anniversaries and awards; they're about creating a positive work environment, ensuring that products and services are delivered to clients in the best way possible, and creating a high-performing atmosphere for employees and customers alike.

Start by asking your team how they would like to be rewarded

When it comes to team incentives, it’s important to consult the people that make up the team! The best way to do that is by sending out a survey for all employees to answer. The process of identifying and implementing the most successful rewards solution takes a little time and effort, but it’s worth it in the long run. The key is to get a feel for how your team would like to be rewarded. It’s important to make sure that whatever the idea, it’s meaningful enough to drive performance but also simple enough to ensure you can implement it without too much hassle.

Align your loyalty programme with your overall business goals

Everyone wants their rewards programme to be a success, but success can be a very vague term on its own. Make sure you’re heading in the right direction by defining what success looks like for your team and your business. Sometimes, it's about growing your business — acquisition, for example. Sometimes, it's about increasing employee loyalty. And other times, it's about contributing to a specific company culture. You’ll need to define all of your goals and order them according to priority in order to ensure that your employee loyalty programme will deliver the results you seek. 

Team up with a loyalty partner that can manage the logistics for you

Rewards programmes have a lot of moving parts — rewards, deadlines, and progress towards goals. It's best not to leave all of this up to your HR department to remember alone. An effective reward system needs some sort of infrastructure, such as systems to remind people of the rewards they can earn, systems that track what they've done to earn a reward and indicators that show how far they have to go before they can cash it in. It, therefore, pays to team up with a rewards programme partner who has the know-how to manage the logistics and ensure that your rewards programme is running at optimum efficiency. 

Ready to get started, but not sure who to approach to set up your employee rewards programme? Chat to a friendly Randgo team member to establish how a rewards programme can benefit your business and get started on your journey to maximum employee motivation.       

Set attainable milestones and goals

One of the key elements that make an employee rewards system successful is its ability to connect with the wider needs of the workforce. Rewarding people for solving problems is a great idea, but only if their problems are actually related to your company's product or service. Setting necessary benchmarks and attainable goals allow employees to have a sense of security, but it should also be easy enough for them to succeed.

Get started with a bang

To make sure your rewards programme is effective, you have to communicate with every team member about the reward scheme. You can’t expect people to know about it if you don’t tell them. To get started, organise an exciting launch event to drum up enthusiasm and go over the details of the scheme. Follow that up by sending a company-wide email, and feel free to talk openly about your rewards and incentives at company meetings — especially when a team member has achieved something great. The idea is to keep your team members informed and your rewards programme front of mind. 

Request feedback and adjust where necessary

To keep your loyalty programme up-to-date, always make sure you're getting regular feedback from both your rewards programme partner and your employees. This will help you identify any problems or low-performance areas within your programme and allow you to make the necessary adjustments to keep everyone satisfied. By asking for regular feedback, you can tweak your programme to ensure that all benefits or rewards on offer are popular and valued. This should ideally be done anonymously to encourage honest and open feedback from your team. 

Employee loyalty is critical, and without a strong rewards programme in place, businesses risk not retaining their most valuable assets. A successful employee rewards programme builds a sense of belonging, purpose and camaraderie among employees that helps create better teams and stronger businesses. With the right strategy in place, it can also help develop talent and attract new hires from across generations.

7 little-known facts about loyalty programmes

To capture the attention of your target audience and make them loyal to your brand, you have to come up with innovative ways of providing value that is in line with your brand's mission. 

With the online shopping boom still going strong and social media marketing becoming the norm, the average consumer is bombarded with advertising on a daily basis. So how can you ensure that customers not only notice your brand but remember it? The answer is a well-thought-out and efficiently implemented loyalty programme. Here are a few facts about loyalty programmes to illustrate their effectiveness in reaching and retaining customers. 

37.5% of consumers are more interested in rewards than discounts 

Consumers want to feel special. A great way to achieve this is through creative rewards, such as exclusive access to events and experiences. The experiential rewards market is booming, and companies are starting to notice. Consumers are actively seeking out unique experiences that they can share with their friends, which is why it’s no longer practical or even sufficient for brands to offer a 10% discount on the next order. Exclusive access is a great way for brands to guarantee loyalty and encourage repeat visits — because once consumers have experienced what it’s like to be treated like a VIP, there’s no going back.

80% of consumers claim they’d be more likely to give a brand their business if the brand used their customer data to provide them with a personalised customer experience

When it comes to loyalty programmes, one size no longer fits all. Today’s customers expect a brand to understand their individual needs and provide a tailored loyalty programme. Whether they interact with the loyalty programme often or just once, brands need to give customers rewards that fit their specific tastes and interests. To drive genuine loyalty, brands need to pre-empt what customers will want next, making use of purchasing trends and using that information to offer the perfect reward.

73% of consumers are most likely to recommend your brand if they belong to your loyalty programme

Keeping customers happy with loyalty programmes can be challenging, but it's always worth the effort. Loyalty programmes offer a tangible way to incentivize repeat purchases, and a good one will reinforce your brand image as a company that people can count on. The brands that are best at rewarding customer loyalty have more loyal customers, more positive brand perception, greater customer satisfaction, and a lower cost per acquisition. They're also more likely to get repeat purchases and spread positive word of mouth.

75% of consumers are more likely to make another purchase after receiving an incentive 

Incentives are powerful tools that businesses can use to capture and maintain customer loyalty. A properly executed discount, free product, or special offer can help businesses keep their customers happy and engaged. The key is to make sure that the incentive comes at a time when the customer is about to abandon an order — for example, during checkout. This way, businesses will have a better shot at keeping the customer from abandoning an order (and thus making a sale).

A 5% increase in customer retention can increase profits by up to 125% 

Creating a strong community is the best way for businesses to both retain and attract new customers — and that means building relationships with customers that span beyond one sale. One-time customers aren't going to fuel the continued growth of your business, and you need to renew their interest every now and then to keep them coming back to you. Retaining customers is crucial to your long-term success because it allows for greater reach into the market. Rewarding customers for their loyalty and encouraging them to come back is an effective way to demonstrate that you value their business. 

52% of consumers are happy to have retailers know their purchase history if it gives them access to rewards, discounts and other offers 

Customers are more willing to engage with brands than ever before. Even so, there is still a healthy amount of scepticism around shopping habits and customer data — namely, that information shouldn't be shared with other companies or used against the consumer. Exclusive offers and rewards are one of the best ways to incentivise customers to share their data. And why shouldn't they? If a brand is offering them something - such as an exclusive discount, sale, or promotion - it's likely that there's a return on the sharing of their personal information. 

61% of consumers subscribe to SMS messages from brands purely for incentives, coupons, or rewards points 

The rise of technology in consumers’ lives means that companies must be present where their customers are — and consumers spend a lot of time on their phones. With text messaging now an established tool for communication, brands can engage customers in a way that makes them feel truly special. The majority of consumers are happy to get messages from brands they like, as long as they are personalised and offer great deals and exclusive discounts.

Brand loyalty is no longer a given — it’s something that businesses have to earn. While other businesses struggle to obtain customer loyalty and encourage repeat purchases, you can implement a surefire way to retain happier, more engaged customers simply by offering them rewards for their loyalty. Not sure where to start? Chat to a Randgo consultant today to learn how a tailor-made customer incentive programme can benefit your business. 

Customer engagement: the key to building a loyal customer base

The more engaged your customers are, the more likely they are to remain loyal and continue buying from you — instead of looking for another service provider that can better meet their needs.

There’s a lot of talk about customer engagement these days - in fact, the internet is packed with articles on the subject. Brands across every industry are constantly trying to improve their engagement levels. But what does ‘customer engagement’ really mean? In this article, we’re going to explore the definition of customer engagement, discuss why it is of such importance to your business and share some tips on improving your brand’s engagement level.

What is customer engagement?

Engagement begins with a customer’s first interaction with your brand and extends beyond the point of purchase. Regardless of whether they made a purchase online or in-store, your customers are engaging with your brand — simply by interacting with your e-commerce site, reading your blog posts and content marketing, or liking a post on social media.

Customer engagement is what keeps customers loyal to you and your brand. You want to engage your customers because engaged customers are the ones who keep coming back for more. They're loyal to your brand, and spend more and more money with you over time. They won't just shop at your website — they'll share it and return to it. 

Why is customer engagement so important?

Engaging with customers is about more than just marketing and promotions. It’s about doing a great job at providing customer service, communicating frequently, and staying on top of trends. These elements work together to make your brand’s online experience a valuable one that drives repeat buy-ins and positive word-of-mouth referrals.

You need to find ways to tap into a customer’s emotions and keep them engaged in the buying experience. Positive engagement is about more than just marketing. It’s about communicating the value of your product or service and always offering more than your customers expect from you. Beyond simply driving customers down the marketing funnel, customer engagement is about providing a personalized experience that demonstrates your brand's investment in their continued satisfaction. Happy customers are more responsive to marketing efforts and give positive reviews, make repeat purchases, recommend you to their friends, and provide high-quality referrals.

How can customer engagement benefit your business?

Customer education

When customers are engaging with your brand on a regular basis, whether through your online store, blog or social media pages, it becomes easier for you to relay information about your brand to them without having to rely on a marketing campaign. 

Many brands have found that nurturing their online brand presence with the addition of customer education has actually made customers more loyal to the brand. After all, there are many perks to learning about a product or service before buying it. When customers are given a chance to learn more about your products and service in timely, real-time moments, they feel more confident when they're ready to make a purchase.

Brand awareness

Building brand awareness and familiarity through your website, blog, and social media channels is a great way to connect with your customers on an intimate level. When customers are familiar with your brand, they're more inclined to trust that it's the best option for them. Ultimately, that leads to more sales and higher customer loyalty.

How Randgo can help you to achieve optimal customer engagement

Brand loyalty isn't something that's earned overnight, but there are clever ways of speeding up the process. One of the best ways to keep customers coming back for more is through a good rewards programme — in other words offering discounts, points, and other incentives that encourage shoppers to return to your store often.

Randgo is an expert at creating engaging online experiences that engage your customers directly. Through our custom campaigns and personalised content, we craft the kind of experiences that drive people to action while making your brand shine. By harnessing data and technology, we can deliver authentic engagement that drives meaningful results. From creation through to full deployment, our specialist teams design, build and execute bespoke initiatives that enhance and strengthen brands.

Customer engagement isn’t merely about increasing profits — it’s about improving your brand perception and strengthening your reputation. Put your trust in the Randgo team and allow us to craft a tailor-made rewards programme that converts customers into lifelong fans of your brand. Once you’ve seen the results for yourself, you’ll wish you contacted us sooner!

Are you ready to experience the difference an engaged customer base can make to your business’ bottom line? Contact the Randgo team today to get started on your journey to optimal customer engagement. 

3 Reward Schemes To Better Engage Your Employees 

Employee reward programmes involve providing staff with different types of benefits and rewards in exchange for a display of desirable employee behaviour. Reward your employees, and they will reward you.

Why should companies reward their employees?

Employee rewards are important because they focus on the positives. When employees are rewarded for their hard work, it sends a clear message that what they’re doing matters, which helps them feel valued and recognised. This leads to a more positive work experience for employees, which enhances employee engagement. And the benefits of employee engagement are definitely worth obtaining.

What’s so great about employee engagement? 

Engaged employees are connected and committed to their work and employer, and truly engaged employees can make good companies great ones. Here are 3 key positive outcomes of employee engagement:

  1. Boosted productivity

When employees are satisfied at work, they put more effort into their responsibilities, improving their overall performance. Engaged employees are more genuinely interested in what they do, and this leads to more proactiveness and innovation, ultimately benefiting your business.

  1. Improved company culture

Positivity is infectious. The more employees feel good about working for you, the more the feeling will catch on amongst other team members, creating a workplace full of enthusiastic and fulfilled employees.

  1. Better employee retention

Employees are much more likely to remain at companies that make them feel valued and supported. Engaged employees not only reduce turnover rates but also contribute to the long-term success and growth of a company. 

What is the most effective way to engage employees?

Here is where we come back to employee rewards, which can take many forms. Employers can reward employees with simple gestures, such as a public acknowledgement for a job well done, or covering the cost of something like a celebratory lunch.

Enabling your staff to feel a sense of worth is always worthwhile, as the effect of recognition on mental health can be astounding. However, a more proactive approach would be to strategise and implement a rewards program that brings consistent, tangible benefits to your staff’s lives. 

With Randgo, we can help you build a custom employee reward program that does exactly this. Delight your employees by handpicking rewards that enhance their lives daily, and in the long term, in the ways that matter most to them. Here are some examples of benefits you can bring to your employees through Randgo:

  1. Grocery and Wellbeing Vouchers

Reward employees instantly with everyday savings on an array of different products.

  1. Discounted Travel

Provide employees with a customised travel experience where a travel expect can create a tailored package that meets each employees needs and budget.

  1. Wellbeing Solutions

Unlock healthier, more balanced employees with a suite of health and wellness benefits that help your workforce stay healthier.

Taking on the time, effort and cost a bespoke employee reward program requires may sound like really going the extra mile for your staff, and that’s because it is. Sometimes exceptional benefits like boosted productivity, enhanced company culture and better employee retention only come easily with making exceptional moves, like taking the initiative to implement a reward scheme. You get what you give.  

Rewarding employees for their engagement is not only about showing your gratitude for their hard work, but showing them you see them not just as workers, but as valued beings with needs and desires. And when employees feel seen in that light, there is no limit to what a company can achieve.